Hello, I’m Fine

Hi! My name is Hwa-In (my Korean name which sounds like “Fine”) and I am the founder of IMFINE. My passion is to provide affordable quality classic styles with a “fine” touch that anyone can wear in any lifestyle.

During peak covid, I always told myself that everything will be fine and to stay positive which encouraged me to start brainstorming for this brand. From ideas in my head to actual products, every stage gave me so much happiness and joy that I hope everyone can also feel from the products!